Top 100 Non Fiction Book of All Time
-Blinkist
William Taylor, Cofounder, Fast Company
In business and in life, creativity is too important to be left to “the creatives.” Nir Bashan’s engaging and instructive book explains the attributes, habits, skills, and techniques that all of us can use to bring out our “inner creative.” Once you’ve understood the limits of working harder, and even smarter, you can start working more creatively—and actually get things done. This book shows you how.
Adam Alter, professor and bestselling author of Irresistible and Drunk Tank Pink
In The Creator Mindset, Nir Bashan compellingly and charmingly argues that creativity is more than afterthought in business—it’s the centerpiece of any successful venture, and even entrepreneurs who don’t consider themselves creative naturals can master the science and art of creativity by adopting Bashan’s Creator Mindset. An important, convincing, and enjoyable book that should be required reading for entrepreneurs everywhere.
Donald Robertson, author of How to Think Like a Roman Emperor
Nir Bashan’s The Creator Mindset gives you the tools and inspiration to achieve success through innovation. It’s an enjoyable read, packed with engaging stories and practical advice. You’ll take away from it a renewed sense of confidence in your own creative potential and ability to flourish in business.
Scott Saunders, CEO and founder, HappyMoney Inc.
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Human beings are designed to create, so businesses that don’t welcome creativity lack humanity. The Creator Mindset provides an excellent and timely framework to embrace creative thinking and unite the analytical and creative worlds, unlocking human creative potential. We must embrace cognitive diversity across our society and we need not choose between either an analytical or a creative mindset when both are essential to human flourishing.
Kimberly Friedmutter, celebrity hypnotist and author
What a powerhouse of a book of creative intelligence! Engaging, funny and perfectly irreverent with plenty of real-world case studies and examples. We are all born creative, and with this book we can capture that long-lost creativity we so deeply desire!
Richard Turrin, Author, Innovation Lab Excellence and former head of IBM Cognitive Studios Singapore
Creativity is something we all have, now there is finally a book that can help you harness this “superpower.” For far too long a myth has been perpetuated that creativity is limited to a special few. Nir busts this myth wide open. His book presents a clear and well-researched step by step approach that allows you to tap into your Creator Mindset.
Douglas P. Wickert, Colonel, Permanent Professor and Head of the Department of Aeronautics, USAF
Fun and delightful! Creativity is essential for success in geopolitics as well as business, and The Creator Mindset reminds us how to tap and unleash the natural creativity we all possess.
Michael Morsberger, Vice President of Advancement University of Central Florida, CEO of the UCF Foundation
Bashan is one of our smartest thinkers out there today at the intersection of work, creativity and society.
Lorraine Justice, PhD, author of The Future of Design
Better than the classic Who Moved My Cheese?, The Creator Mindset brings creativity in business to life through storytelling at its best.
Barry Brockway, CDR, USN (ret), Guidewell Innovation Center, Director
Outstanding, easy and enjoyable read with invaluable information and strategies to increase your productivity the right way—creatively! Anyone that wants to become more successful and enjoy work more should read this wonderful book. I will be purchasing copies for my staff!
Alina Wheeler, author of Designing Brand Identity and founder of Alina Wheeler Consulting
Whether you are an entrepreneur or a corporate player, Nir Bashan makes it easy to boost your career, build your brand, and take your product to the next level. Easy and fun to read and impeccably researched, run don’t walk, to get this book.
David Zinger, founder of the Employee Experience & Engagement Network
Nir Bashan offers us some powerful and practical tools to bring the force of creativity to what we do. It was wonderful to see how creative he was with a book on creativity. I appreciate his honest disclosure of struggling with most of the tools in his past and the use of excellent stories and examples to bring his tools to life. I encourage you to buy the book to be ready and set with The Creator Mindset.
Dale Moore, founder and President, The Moore Group LLC, former director of Naval Air Systems Command (NAVAIR)
The Creator Mindset provides a rich description of creativity and how we all can develop it to create value for us as individuals and businesses. The book provides illustrative stories which underscore the importance of creativity to solving our challenges, taking advantage of opportunities, and stay competitive.
Gordon Tredgold, Global Gurus Top 10 Leadership Expert and Speaker
Love this book. Easy to read. Informative with some simple pragmatic steps which will help boost creativity. Everyone should read this book!
Brian Solis, world renowned digital anthropologist and author of Lifescale
Nir’s approach to creativity is exactly what the world needs right now. It’s the key to innovation, introducing new value to the world beyond building on the iterations of the past. Plus, creativity is literally the fountain of youth!
Norm Brady, President & CEO of Associated Builders & Contractors, Inc. Michigan Chapter
Reading The Creator Mindset is a journey of self-reflection. The book highlights the fact that better answers exist if you think about things differently. Others will recognize the change in your leadership style when your response to problems is to ask questions and to seek understanding versus providing an answer.
Amy C. Edmondson, Professor of Leadership and Management, Harvard Business School; and author of The Fearless Organization.
This delightful book explains how anyone in business can adopt The Creator Mindset, helping themselves and their companies to thrive. Emphasizing character, listening, and using mistakes to learn fast, Nir Bashan offers timeless insights in an approachable, engaging style.
Scott Goodson, founder, CEO of StrawberryFrog
Bashan is one of those rare thought leaders who offers practical case study advice and does it backed up with loads of careful and meticulous research. I am grateful this book is out there for all to relearn how to be creative.
Nir Eyal, bestselling author of Hooked and Indistractable
The Creator Mindset offers not only practical advice but is also packed with reams of quality research. Bashan shows how anyone can learn or relearn how to be creative.
John Biggs, writer, entrepreneur and bestselling author
Guys like Nir can read the zeitgeist and share amazing insights that are actionable and interesting. Read this book as soon as you can.
Greg McKeown, author of the New York Times bestseller Essentialism and host of The Essentialist podcast
Creativity is a discipline. That means it can be learned by anyone in any organization. This is beautifully explored by Nir Bashan in The Creator Mindset.
Kerstin Emhoff, CEO of Prettybird / Ventureland
The Creator Mindset will inspire you to act! Bashan makes a strong case for the importance of creativity in every business and the potential to unlock the creative side in every person. He provides tools that are easy to follow and allow you to develop The Creator Mindset in yourself.
Ken Schmidt, author of Make Some Noise and former Director of Communications, Harley-Davidson Motor Company
I’d long assumed that creativity is a rare gift that only a handful of lucky people are born with. Boy was I wrong! As Nir will show you, creativity is a tool anyone can learn, deploy, and benefit from. In a commoditized world where businesses blindly rely on analytics to determine potential outcomes, the value of The Creator Mindset—and rethinking traditional ways of doing things—has never been greater. Great rewards await those willing to shake things up. Unleash The Creator Mindset before your competitors do! It’s easier than you think!
Emily Balcetis, author of Clearer, Closer, Better, and Professor of Psychology at New York University
Here’s an inspiring and informed how-to guide for tapping into a largely overlooked tool for innovation—ourselves! Nir Bashan seamlessly weaves historical accounts of the rise of titans of business with charming tales of his childhood entrepreneurial endeavors to compliment the concrete and effective techniques he offers for ingeniously unlocking our own creative potential.
Mike Covert, Co-Founder and CEO of Ignite Partnership, and Co-Founder, Co-CEO of Capo Commerce
While disarming and humorous in style, Bashan demystifies the realm of creative thinking and insists we each harness it as our human birthright. This book goes beyond theory by enlisting readers with provocative exercises and anecdotes so that a creative advantage can be built by anyone interested in improving problem-solving and strategic thinking.
Lisa Bodell, bestselling author of Why Simple Wins and Kill the Company
Fresh insights and tools around innovation are hard to find, but Bashan brings them by the bucketful. Clear and engaging, The Creator Mindset shows leaders the importance of embracing change, being open to the “new,” and making space for bold thinking to happen. Being creative is no longer optional—it’s imperative—and this book gets you started.
Allen Gannett, author of The Creative Curve
An action-oriented guide for unlocking creativity. Nir’s argument, that all of us must become more creative is forceful and convincing. But more importantly, he explains how organizations and individual creators can rise to the occasion.
Dr. John Whyte, MD, MPH, Chief Medical Officer at WebMD
Bashan argues passionately in The Creator Mindset about creativity being something we are all born with. And he has made a convert of me. This is one book you do not want to miss this year.
Mark C. Thompson, bestselling author, Venture Investor and Founder: Stanford University Realtime Venture Design Lab, and Board of Directors for Smule
The Creator Mindset contains research, storytelling, and humor that guides the reader to thinking creatively in all they do.
Chris Griffiths, bestselling author and CEO of OpenGenius
Nir Bashan provides an enjoyable and inspirational insight into the power of creative thinking and how we all have the ability to incorporate creativity into our lives and work. Providing an accessible and encouraging approach, this is a must-read for anyone interested in exploring their creative mindset.
General Stanley McChrystal, CEO of McChrystal Group
The Creator Mindset makes a compelling case for why leaders must not let analytic thinking come at the cost of creativity. Bashan offers tools to shift your thinking to embrace creativity—unlocking your potential to see things the way they should be, then problem solve, and innovate.
Anthony Reeves, global creative leader, keynote speaker and business change consultant
Nir Bashan’s The Creator Mindset is one of the first books I have read that takes people who believe they have little, or no creativity, and guide them through the ups and downs of becoming creative. This book will be shared rapidly throughout companies and organizations.
David J. Bland coauthor of Testing Business Ideas
Nir’s book provides readers with different points of view to unlock their Creator Mindset. It is a valuable piece to help readers relearn on how to be creative.
Jonah Berger, Wharton Professor and bestselling author of Contagious and The Catalyst
Bashan’s book radiates with practical advice. With remarkable clarity and humor, Bashan manages a well-thought-out, well-researched, and infinitely readable book on what everyone wants yet few know how to achieve: creativity. A go-to guide for the how of creativity at any company, organization, or career.
Srinivas Rao, Chief Creative Instigator and Founder of Unmistakable Media
There’s only one difference between people who are creative those who are not: mindset. This book will teach you how to become the first type of person.
Mike Wolfsohn, Founder & Chief Creative Officer of High, Wide & Handsome
Reading The Creator Mindset was a powerful reminder that fear can either suppress one’s ingenuity, or it can fuel it. And that choosing the latter is the key to success. As Nir writes, “The power of an idea to forever change the outlook of the market you are in is far more powerful than the limitations that you have in front of you.” As both a business owner and a creative director, those words couldn’t ring more true. Whether you’re just starting out in your career, or you’re a veteran in your industry, The Creator Mindset will supportively guide you on a journey of introspection that will transform the way you approach problem solving.
Brig. Gen. Thomas Kolditz, PhD, Director of Rice University’s Doerr Institute for New Leaders
Nir Bashan is the first author I know to write about creativity and to lead the reader through a truly effective way of developing it. As a leader, I always encouraged my team mates to be creative, but didn’t really know what I was asking. Now I do. This book helps us all do more than encourage creativity—it puts us in the position of knowing what that means, and how to help our people get there. My grasp of creativity and how to leverage it has more than doubled after reading this book. I’m a much better leader as a result. In times when so many businesses and organizations have to adapt, creativity is the coin of the realm. Nir Bashan has banked it for us in this book.
Stephen Shapiro, author of Invisible Solutions
Bashan wrote a funny yet poignant book on creativity. And there has never been a better time for this subject. Written in a loving, passionate way, The Creator Mindset offers a step-by-step guide on how to improve sales, grow your business, and ultimately become as successful as you wish.
Sean Buckley, CEO and Founder of Buck Productions
In a world of grey, Nir’s insight and approach in his book The Creator Mindset is a brilliant flash of colour. Thought-provoking and captivating. A true accomplishment.
Wayne Baker, Professor of Business and Faculty Director, Center for Positive Organizations, University of Michigan
Nir Bashan teaches us how to cultivate our creativity by learning and living The Creator Mindset. Written in an engaging, readable style, this book is filled with memorable examples, vivid stories, and practical tools that will inspire you and enable you to unleash your creativity and fulfill your potential.
Marcus Collins, Lecturer, Co-Director of the Yaffe Digital Media Initiative
Ross School of Business, University of Michigan
A timely provocation with easily applicable tools to enable people—particularly those who don’t consider themselves “creative”—to put new ideas in the world. Yes, thank you, more please.
Marshall Goldsmith, New York Times #1 bestselling author ofTriggers, Mojo, and What Got You Here Won’t Get You There
The Creator Mindset is perfect for anyone looking to be more innovative and creative in their problem solving! Nir provides exceptional training on how we can learn to be creative in everything we do in business. A must-read for every business professional!
Jae Goodman, CEO of Observatory, four-time Emmy and Cannes Lions Grand Prix winner, and one of Fast Company’s “World’s Most Innovative Companies”
From business schools to boardrooms, the prevailing wisdom is that value is generated through efficiency and productivity. Both are quantifiable; they show up on a spreadsheet. Bashan encourages us to think beyond the spreadsheet. He makes the case for value generation through creativity, and then provides a step-by-step guide for anyone to unleash it.
Fran Luckin, Chief Creative Officer of Grey, Africa
The Creator Mindset is a practical, wise, and warm approach that blasts away all the mystique and obfuscation that so often surrounds creativity. Filled with engaging practical anecdotes and exercises. I loved the emphasis on positivity and the view that humour is a key element to unlocking creativity. It’s something that’s not spoken about enough.
Tiffani Bova, Chief Growth Evangelist, Salesforce – WSJ Bestselling Author, Growth IQ
Looking to awaken your own creative thinking? The Creator Mindset is the tool you need to embrace creativity AND utilize analytical thinking. This shift in thinking is what will make your company and career thrive
Nir Bashan is a world-renowned creativity expert. He has taught thousands of leaders and individuals around the globe how to harness the power of creativity to improve profitability, increase sales, and ultimately create more meaning in their work. Nir has spent the last two decades working on a formula to codify creativity.
That formula is found in The Creator Mindset, which has been translated into two languages. He was one of the youngest professors ever selected to teach graduate courses at the Art Center College of Design in Pasadena and also taught undergraduate courses at the University of California at Los Angeles.
He has worked on numerous albums, movies, and advertisements with famous actors and musicians ranging from Rod Stewart to Woody Harrelson. His work on creativity has won a Clio Award and was nominated for an Emmy.
Nir is the founder and CEO of The Creator Mindset®, a company that conducts workshops, consulting, coaching, and keynote speeches at conferences and corporate events. His clients include AT&T, Microsoft, Ace Hardware, NFL Network, EA Sports, Suzuki, Activision and JetBlue. Nir lives in Orlando, Florida, with his wife, young son, and two Bernedoodles named P-Paws and Waylon Jennings.
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